Jive Kitchen was invited to the launching of Starbucks VIA Ready Brew. Of course, we do some research of what is this Starbucks VIA is all about, a ready to brew coffee. My initial reaction is surprised: What the heck Starbucks is doing by launching an instant coffee? Seriously, I didn't come Starbucks for the coffee, but because the overall experience, and the convenience to grab a cup of coffee.
We came home with 2 flavor of Starbucks VIA Ready Brew coffee, with several coffee-time snacks and cookies that Starbucks was launching at the same time. I put it aside for some time while thinking of the purpose of this new product. Then one day, I decided to give them a try.
First I unpack the Italian Roast. I didn't smell the strong aroma of a coffee. I regularly grind my own coffee every morning, so I kinda used to the smell of freshly grind coffee. Pour in the hot water, and still nothing smells like a freshly grind brewed coffee.
I was quite surprised on my first sip of the coffee: it taste good! I was expecting bitter sour taste like any other instant coffee. Instead, what I got is nutty taste and light sweets.
The Columbia is slightly different from Italian Roast. I was expecting something stronger. Instead, I taste a flat taste. My preference definitely goes to the Italian Roast.
The Starbucks VIA Ready Brew coffee is sold in package of 3 for Rp. 25.000 or package of 12 for Rp. 88.000. Slightly expensive, but worth the simplicity of having a decent cup of coffee.
We came home with 2 flavor of Starbucks VIA Ready Brew coffee, with several coffee-time snacks and cookies that Starbucks was launching at the same time. I put it aside for some time while thinking of the purpose of this new product. Then one day, I decided to give them a try.
First I unpack the Italian Roast. I didn't smell the strong aroma of a coffee. I regularly grind my own coffee every morning, so I kinda used to the smell of freshly grind coffee. Pour in the hot water, and still nothing smells like a freshly grind brewed coffee.
I was quite surprised on my first sip of the coffee: it taste good! I was expecting bitter sour taste like any other instant coffee. Instead, what I got is nutty taste and light sweets.
The Columbia is slightly different from Italian Roast. I was expecting something stronger. Instead, I taste a flat taste. My preference definitely goes to the Italian Roast.
The Starbucks VIA Ready Brew coffee is sold in package of 3 for Rp. 25.000 or package of 12 for Rp. 88.000. Slightly expensive, but worth the simplicity of having a decent cup of coffee.
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